TURNING TOURISM INTO ACTIVISM.
Our mission is to share more immersive, meaningful, and intentional travel experiences that are opportunities for personal positive transformation.
Our passion is to work hand in hand with inspirational people to create cultural exchange encounters. These encounters are designed to help us learn how to be of service to ourselves and our communities.
THE LEARNING APPROACH is our tool to communicate the wisdom and grateful way of life of our living cultural custodians.
Cultural Custodians
Meet and connect with community leaders who have devoted themselves to preserving our traditional ways. Get inspired by their natural and appreciative lifestyles. Embark on tours that matter!
Local Artists
Immerse yourself and be enriched in the cultural treasures of Peru. Whet your appetite for creativity when you meet some of our local artists.
Cultural Promoters
Support positive local projects and learn from local environmental and humanitarian activists, and people dedicated to leading the way to a more sustainable planet.
CONNECT with people, share ideas, and LEARN from our living culture.
LEARN about activities that are of interest to you and pick up a new skill.
HELP Peruvian communities improve incomes by paying them directly.
ENJOY immersive & meaningful experiences that have a positive effect
TRANSFORM your life and the lives of the communities you visit in Peru.
We must begin to travel more consciously and with tours that matter!
COVID-19 arrived just as we were striving to bring you more enriching, life-changing & unforgettable Peru travel options. CULTURA VIVA PERU´s team is launching a tourism project with a new approach to travel: THE LEARNING APPROACH. Since the COVID-19 pandemic, we think our efforts are even more valid. We believe it is time for everybody to review how we have been impacting the world we live in, at home and far away. Once this global crisis comes to pass, we must move towards more conscious ways of living. As travellers, we will have to ask ourselves more about our travel motivations. We must begin to travel more consciously and with tours that matter!
CULTURA VIVA PERUchay unites tour guides and travel agents who are aware of the power of travel to transform. Travel shifts our perspectives of the world and of ourselves. After many years in the tourism field, we have developed relationships with many remarkable local characters, artists and cultural custodians. They are men and women of all walks of life, but all of them are resilient keepers of our ancestral traditions.
The wisdom and the natural, appreciative way of living in the Andes, is so powerful that we feel compelled to dedicate all of our efforts towards building bridges for you to meet and to learn from one another. Our tours are opportunities to serve, to connect, to experience, to learn together and to transform together. The LEARNING APPROACH is a new and more powerful way to embark on a Peru travel experience.
For us, creating your travel itinerary is so much more than just throwing you on a tour. The more we know about you, the better we can tailor the experience for you!
1. What do you desire
from this trip?
- To learn more about ancestral knowledge?
- To connect with nature and with your soul?
- Meaningful connections?
- Authentic experiences that matter?
2. What are your passions?
3. Tell us about your
travel group?
Why
*CHA-Y: Our native Quechua language transmits kindness and love when spoken. CHA is a word that we use to accentuate the love we have for a particular person or object. When we add a “Y” as in “CHAY” we are also emphasizing that this beloved object/subject belong to us. For example, if you are in love; your sweetheart is your “sonqochay” which means “my little heart”. At Cultura Viva, we are profoundly connected to our cultural heritage and we belong to our Andean roots. This is the reason for PERUchay.
Our Sustainability Mission
At Cultura Viva Peruchay, we believe in transformative tourism that contributes to the well-being of communities and the protection of the environment. Our goal is to promote educational experiences that connect travelers with our living culture, respecting and preserving the authenticity of each place. Through our Learning Trips, we give visibility to local traditions and strengthen ties with the guardians of our ancestral heritage.
Our mission is based on three pillars: economic, social and environmental. We work so that tourism equitably benefits communities, supporting their economic development and respecting their traditions. We promote intercultural understanding, promoting tourism that contributes to a more just and sustainable society. In addition, we operate with respect for the environment, minimizing our footprint and promoting the conservation of natural resources.
Our Outreach Vision
Social, Economic & Environmental Commitment
We are inspired by the Cape Town declaration (2019) on Responsible Tourism stating that responsible travel is about making better places for people to live in and better places for people to visit. Tourism is sustainable when it satisfies the needs of people today and also protects the future of the next generations.
At Cultura Viva Peruchay, our social, environmental and economic commitment takes into account the following impacts for all of our Peru Tours and tailored Peru travel experiences:
ECONOMIC IMPACTS:
- Ensure economic income for all for the long term.
- Ensure fair economic distribution of benefits including the development of social services in rural communities.
- Ensure that Tourism in Peru contributes to alleviating poverty in Peru.
SOCIAL IMPACTS
- Maintain and instil local self-esteem and cultural identity.
- Respect traditional values where we tour Peru.
- Contribute to an intercultural understanding and promote tolerance during all of our Peru travel experiences.
- Involve the community in planning and decision making regarding our tours in Peru.
- Be sensitive to the reality of local culture.
- Evaluate and measure the social impacts in the community where the activities are carried out.
- Increase the quality of life within communities where we bring our tours.
- Contribute to improving the capacity and education of all the people with whom we work with on tours within Peru.
- Promote education and awareness of sustainable development.
ENVIRONMENTAL IMPACTS
- Become aware and measure the environmental impact of tourism in Peru.
- Make optimal and sustainable use of natural resources.
- Help preserve natural heritage and biodiversity.
- Motivate environmental awareness.
- Avoid wasting resources and over-consumption during our Peru travel experiences.